Privacy Policy

This Privacy Policy explains how Cheesy Road Guide ("we," "us," or "our"), operating at cheeseroad.com, collects, uses, stores, and protects your personal information when you visit our website. We are committed to protecting your privacy and handling your data responsibly in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using cheeseroad.com, you agree to the practices described in this policy. If you do not agree, please do not use our website.

Information We Collect

Information You Provide Directly

• Contact form submissions: When you use our contact form, we collect your name, email address, subject selection, and message content.
• Email correspondence: If you email us directly, we collect your email address and any information you include in your message.

Information Collected Automatically

• Usage data: Pages visited, time spent on pages, referring URLs, browser type, device type, operating system, and screen resolution.
• IP address: Your IP address is collected by our hosting provider and analytics tools. We do not use IP addresses to identify individual users.
• Cookies and similar technologies: See the Cookies section below for details.

We do not collect sensitive personal data such as financial information, health data, racial or ethnic origin, or political opinions.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your enquiries submitted through our contact form or email
• To analyse website traffic and understand how visitors use our site, so we can improve content and user experience
• To monitor and prevent technical issues, security threats, and abuse
• To comply with legal obligations

Our legal basis for processing your data under UK GDPR:

• Consent: For cookies and contact form submissions, where you actively provide your data
• Legitimate interests: For website analytics, security monitoring, and improving our service
• Legal obligation: Where we are required to retain or disclose data by law

Cookies

Cookies are small text files stored on your device when you visit a website. We use the following types of cookies:

You can manage cookies through your browser settings at any time. Most browsers allow you to block or delete cookies. Note that blocking certain cookies may affect site functionality.

Third-Party Links

Our website contains links to third-party websites, including online casinos, game providers, and responsible gambling organisations. When you click a third-party link, you leave cheeseroad.com and are subject to that site's privacy policy.

We are not responsible for the privacy practices, content, or security of any third-party websites. We encourage you to read the privacy policy of every site you visit. Our inclusion of links to third-party sites does not imply endorsement of their privacy practices.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy:

• Contact form data: Retained for up to 12 months after your last communication, then deleted
• Analytics data: Aggregated analytics data is retained for up to 26 months
• Cookie consent records: Retained for 12 months, after which you will be asked for consent again
• Server logs: Retained for up to 90 days by our hosting provider

When data is no longer needed, it is securely deleted or anonymised so that it can no longer be linked to you.

Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: You can request a copy of the personal data we hold about you
• Right to rectification: You can ask us to correct inaccurate or incomplete data
• Right to erasure: You can ask us to delete your personal data ("right to be forgotten")
• Right to restrict processing: You can ask us to limit how we use your data
• Right to data portability: You can request your data in a structured, machine-readable format
• Right to object: You can object to our processing of your data based on legitimate interests
• Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, contact us at [email protected]. We will respond to your request within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Contact for Privacy Enquiries

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

We aim to respond to all privacy-related enquiries within 48 hours.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

For significant changes that materially affect how we process your personal data, we will make reasonable efforts to notify you — for example, through a notice on our website.

Last updated: April 7, 2026